{"id":12757,"date":"2023-10-18T16:34:03","date_gmt":"2023-10-18T15:34:03","guid":{"rendered":"https:\/\/cervejaletra.pt\/?p=12757"},"modified":"2023-10-18T16:34:06","modified_gmt":"2023-10-18T15:34:06","slug":"rota-10o-aniversario-letra","status":"publish","type":"post","link":"https:\/\/cervejaletra.pt\/en\/rota-10o-aniversario-letra\/","title":{"rendered":"Rota 10\u00ba anivers\u00e1rio LETRA"},"content":{"rendered":"<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong><strong>A cerveja artesanal LETRA comemorou nos dias 13 de outubro 10 anos, para celebrar, percorreu todo o pa\u00eds com uma rota de eventos \u00fanicos e memor\u00e1veis ao mesmo tempo que apresentou um kit de colecionador composto por edi\u00e7\u00f5es especiais e limitadas.\u00a0<\/strong><\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Foi precisamente em outubro de h\u00e1 10 anos que Filipe Macieira e Francisco Pereira decidiram transformar em modo de vida a paix\u00e3o que ambos partilhavam pela cerveja artesanal:<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-scaled.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"683\" data-id=\"12762\"  data-src=\"https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-1024x683.jpg\" alt=\"\" class=\"wp-image-12762 lazyload\" data-srcset=\"https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-1024x683.jpg 1024w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-300x200.jpg 300w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-768x512.jpg 768w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-1536x1025.jpg 1536w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-2048x1366.jpg 2048w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-18x12.jpg 18w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-100x68.jpg 100w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-450x300.jpg 450w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-920x614.jpg 920w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-680x454.jpg 680w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" width=\"1024\" height=\"683\" data-id=\"12762\"  src=\"https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-1024x683.jpg\" alt=\"\" class=\"wp-image-12762\" srcset=\"https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-1024x683.jpg 1024w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-300x200.jpg 300w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-768x512.jpg 768w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-1536x1025.jpg 1536w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-2048x1366.jpg 2048w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-18x12.jpg 18w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-100x68.jpg 100w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-450x300.jpg 450w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-920x614.jpg 920w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/JLM9828-680x454.jpg 680w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure>\n<\/figure>\n\n\n\n<p>Em 2013, nasceu a LETRA e com ela uma forma muito pr\u00f3pria de encarar o fabrico e comercializa\u00e7\u00e3o de cerveja artesanal. A come\u00e7ar pelo facto de terem o seu epicentro em Vila Verde, o que traz consigo a autenticidade do que \u00e9 regional e uma hist\u00f3ria interessante, mas tamb\u00e9m o outro lado da moeda: dificuldades log\u00edsticas e a necessidade acrescida de se darem a conhecer num mercado onde a concorr\u00eancia \u00e9 desafiante.\u00a0<\/p>\n\n\n\n<p>Depois de lan\u00e7ado o conceito \u2013 cervejas com nome de letras, de A a G, com caracter\u00edsticas diferentes para momentos e gostos diferenciados \u2013 foram surgindo edi\u00e7\u00f5es limitadas e tamb\u00e9m a necessidade de ter espa\u00e7os pr\u00f3prios. Foram ent\u00e3o criadas as Letrarias (neste momento 5 no total) que, al\u00e9m de espa\u00e7os descontra\u00eddos para estar umas horas, s\u00e3o mostru\u00e1rios vivos de todo o universo LETRA.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>\u201cO balan\u00e7o que fazemos destes dez anos \u00e9 muito positivo, resultado do nosso investimento constante na marca e no mercado. Somos uma empresa de base regional que foi crescendo de uma forma sustentada. Penso que o que nos diferencia \u00e9 a nossa postura din\u00e2mica e proatividade.\u201c<\/strong><\/p><cite>Filipe Macieira, co-fundador Cerveja LETRA\u00a0<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h4><strong>Para comemorar a primeira d\u00e9cada de vida da marca, os dois s\u00f3cios decidiram criar uma rota de 10 a\u00e7\u00f5es especiais<\/strong> que, ao longo da primeira quinzena de outubro, aconteceu de sul a norte do pa\u00eds. \u00abA nossa ideia \u00e9 poder celebrar com os nossos parceiros uma data t\u00e3o importante para n\u00f3s, criando din\u00e2micas e festas com tem\u00e1ticas de acordo com a zona do pa\u00eds onde estamos. Come\u00e7amos no Algarve e vamos parando pelo caminho at\u00e9 chegarmos a Vila Verde, onde celebramos em grande os 10 anos de LETRA, numa festa de 2 dias, com clientes, amigos e parceiros. Uma celebra\u00e7\u00e3o memor\u00e1vel onde n\u00e3o faltar\u00e3o v\u00e1rias anima\u00e7\u00f5es e atividades: m\u00fasica, quiz, harmoniza\u00e7\u00f5es e a proje\u00e7\u00e3o de um document\u00e1rio que conta a hist\u00f3ria da marca.\u00a0<\/h4>\n\n\n\n<div class=\"wp-container-1 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/IMG_9193.jpg\"><img loading=\"lazy\" width=\"812\" height=\"1024\" data-src=\"https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/IMG_9193-812x1024.jpg\" alt=\"\" class=\"wp-image-12758 lazyload\" data-srcset=\"https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/IMG_9193-812x1024.jpg 812w, https:\/\/cervejaletra.pt\/wp-content\/uploads\/2023\/10\/IMG_9193-238x300.jpg 238w, 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